Kobelco Vacancy

Product communication and promotion specialist

17 Dec 2020

HQ Location: Almere, The Netherlands

Kobelco is the fastest-growing crawler excavator brand in Europe since its re-entry into the European market in 2013.

Kobelco Construction Machinery Europe B.V. (KCME) is looking to hire a Product communication and promotion specialist who has been an experienced content creator.

This position is newly created and plays a key role in product communication to inspire and engage our salespersons with our products. Product communication and promotion specialist will report to the Project manager.

Your ROLE and RESPONSIBILITIES are including but not limited to;

Initial target: Making internal product promotional videos and broadcast them to our internal network.

  • Work very closely with Product Engineering and marketing team, Branding, content marketing and communication team and Sales team to develop and update effective product promotional materials.
  • Product promotional materials are mainly you talk about our products including strengths/differentiations and also competitive comparisons from salesperson’s point of view but also from engineering point of view, using iPhone or GoPro videos or other similar devices. Product promotional materials are mostly short clip video series that support viewers to understand the product uniqueness.
  • Develop portal site and broadcast promotional materials to our sales channels.


Future targets: Further enhance our YouTube channel more focusing on our product uniqueness encircling our SNS network effectively.

  • It will be absolutely up to your idea, how you develop this project.



  • 10+ years of communication, digital marketing, video making and editing, construction equipment or automotive (or similar) product marketing, digital marketing or product promotion/training experience. Must have good understanding of mechanical engineering.
  • A good content creator with ability to talk in your own video publication.
  • Excellent and attractive presentation skill.
  • Ability to enrich your imagination.
  • Have a global perspective and a good storyteller.
  • University degree or equivalent.
  • Communicate internally and externally with people who have different cultural background.
  • Ability to make good videos/photos using iPhone, GoPro, Drone and basic knowledge of editing videos/photos before they are passed to professionals.
  • Strong understanding of product promotion videos, and ability to encircle product promotion strategies with our various internet channels.
  • Ability to self-develop, listen to peoples’ opinions, and develop own ideas to further develop the project.
  • Near native English proficiency is a must. Other language ability is a plus.
  • You must reside in the Netherlands commutable location to our Almere HQ with proper visa status. We do not sponsor visas.


This position is a future candidate for higher managerial positions in Sales and Marketing field.

If you are interested in above position, and you think you are qualified, please send your CV with motivation letter and some video materials (URL links) you created (by clicking on below button apply for this job) . We respond only to qualified candidates for interview within 10 business days. Your application is kept highly confidential.

Kobelco Construction Machinery Europe B.V. is multi-lingual company, and an equal opportunity employer. Looking forward to receiving your application.

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Are you interested in working for Kobelco Construction Machinery Europe B.V., feel free to email your open application by clicking on below button.

We welcome open applications